Last week, we witnessed a powerful gathering of minds and hearts at the 2nd UN Tourism Regional Congress on Women Empowerment in Tourism in Africa. Our founder and Executive Director, Ms. Ann Kalembe, had the honour of participating in this momentous event, held in the breathtaking setting of Victoria Falls, Zimbabwe, a UNESCO World Heritage site.
This congress was more than just a series of discussions; it was a rallying cry for change amid a tourism industry facing both traditional challenges and new realities in a post-pandemic world. It was a space where women, representing approximately 70% of the hospitality workforce in Africa, came together to ignite a movement for empowerment, leadership, and transformation.
As we listened to the opening remarks from dignitaries like H.E. Dr Auxilia Mnangagwa, the First Lady of Zimbabwe, and Ms Shaika Al Nuwais, the first female Secretary General of UN Tourism in 50 years, it was evident that this congress was a pivotal moment in our shared journey towards a more equitable tourism landscape.
Other notable attendees included:
- H.E. Ms. Barbara Rwodzi, Minister of Tourism and Hospitality Industry of Zimbabwe (our gracious host), along with several other ministers from Zimbabwe
- H.E. Mrs Nabeela Farida Tunis, Minister of Tourism and Cultural Affairs, Zimbabwe
- H.E. Mrs. Marie France Lydie Pongault, Minister of Cultural Industry, Arts, Tourism and Leisure of the Republic of Congo
- H.E. Mr. William Rodrigues Lopez, Minister of Tourism of Costa Rica
- H.E. Mrs. Abla Dzifa Gomashe, Minister of Tourism, Culture and Creative Arts of Ghana
- H.E. Mr. Rodney Sikumba, Minister of Tourism of Zambia and Chair of the UN Tourism Commission for Africa
The panels and discussions that unfolded were filled with insights and inspiration. Ms Ann Kalembe’s participation in the panel on “Leveraging Technology for Market Access” highlighted the importance of understanding consumer behaviour and the diverse ways technology can elevate women-led businesses across Africa. Her message resonated deeply: there is no one-size-fits-all solution. Instead, she called on all women to support one another, to mentor the next generation, and to break down barriers that restrict our potential.
Other panellists alongside Ms. Ann Kalembe included Hon. Dr. Ashatu Kijaji, Minister of Natural Resources and Tourism in Tanzania (participating in absentia); Ms Mbali Mngomezulu, Business Development Manager at MasterCard Africa; Ms. Sonto Ndlovu, CEO and Founder of Beacon Africa Tourism Consultancy; and Prof. Tawanda Mushiri, Executive Director of the Scientific and Industrial Research and Development Centre (SIRDC).
This congress was a beacon of hope, catalysing the shift from women being mere participants in the workforce to becoming the architects and decision-makers shaping Africa’s tourism future. By aligning our efforts with Sustainable Development Goal 5 and the UN Women Strategic Plan, we are collectively paving the way for a brighter, more inclusive future—one where women lead with confidence and purpose.
Key topics explored, such as gastronomy in tourism and the launch of the Women in Leadership Africa Committee, showcased a commitment to not just talk about change but to implement meaningful strategies that foster growth and sustainability.
During the closing remarks, certificates were awarded to participants, and the Victoria Falls Statement was issued and adopted. Mr Lui Shijun, the Executive Director of UN Tourism, along with Mr Farai Chimba, the Board Chair of the Zimbabwe Tourism Authority, expressed their gratitude to the participants and reaffirmed their commitment to promoting women’s empowerment across the African continent.
Let us carry this spirit of empowerment and collaboration forward, reminding ourselves that together, we can overcome challenges and create a tourism industry that celebrates diversity, inclusion, and the undeniable strength of women. The future is bright, and it is ours to shape!